Cherry Hill ABA therapy that helps your child learn, grow & thrive
Warm, deeply personalized ABA therapy for children with autism — full-day at our Cherry Hill center and in-home across South Jersey & the Philadelphia area. We're small on purpose — small enough that your child's BCBA knows them by name, and responsive enough to start without the long corporate waitlists.
ABA therapy in New Jersey & Pennsylvania, built around your child
ABA therapy in New Jersey — Applied Behavior Analysis — is an evidence-based approach that helps children with autism build communication, social, and daily-living skills through positive, individualized teaching. At Innovative ABA, every program begins with your child's unique strengths and goals, then grows with them at a pace that feels natural, not clinical.
Our therapists deliver ABA therapy where children learn best: at home, in the community, and through everyday play. Because we're a smaller, family-focused clinic, we keep caseloads intentionally low and welcome new families quickly — so you skip the long waitlists common at large corporate centers, and your child receives the personal, consistent attention that makes progress stick.
Whether your child is newly diagnosed or continuing their journey, our team designs a plan that fits your family's real life. We coach parents and caregivers every step of the way, so the skills your child builds carry over into school, home, and friendships for years to come.
Eight ABA programs built around your child
ABA Therapy for Children
Structured, play-based 1-on-1 therapy that builds communication, social, self-care, and motor skills at your child's pace.
Learn more →Full-Day Center-Based ABA
Full-day programming at our Cherry Hill center, with structured skill-building and school readiness that prepares your child for the classroom.
Learn more →In-Home ABA Therapy
Therapy in the comfort of home, built around real routines like meals, bedtime and play.
Learn more →Early Intervention ABA
Support for toddlers and preschoolers during the years skills grow fastest, so needs are met early.
Learn more →School & Community-Based ABA
Help carrying skills into classrooms, playgrounds, stores and outings, coordinated with your child's school when approved.
Learn more →Parent Training & Support
Coaching so parents and caregivers can use the same strategies every day and keep progress going at home.
Learn more →Social Skills Development
Turn-taking, conversation, play and friendship skills, practiced with peers in a supportive setting.
Learn more →Feeding Therapy (ABA)
Help with picky eating, food selectivity and mealtime behavior, coordinated with your child's doctors.
Learn more →
Small by design.
Known by name.
At large ABA centers and franchises, one BCBA may oversee dozens of children and therapists rotate constantly. We built Innovative ABA to be the opposite. Because we keep our numbers small, we come to know your child deeply — their triggers, their wins, the way they say “more” — and we shape every program around exactly that.
- A truly personalized planBuilt around your child's strengths, needs, and goals — never one-size-fits-all.
- The same faces, every sessionConsistency is how ABA works — your child sees familiar therapists who build genuine trust, on low caseloads, not a revolving door.
- Parents as partnersCompassionate, hands-on support and coaching at every step.
Your path to progress in 3 steps
Free consultation
We listen to your concerns and goals, and answer every question about ABA and what to expect.
Personalized plan
A BCBA designs an individualized program built around your child's needs and your family's routine.
Ongoing support
1-on-1 therapy plus continuous progress tracking and parent coaching, adjusting as your child grows.
We accept most insurance providers
ABA therapy is often covered for an autism diagnosis. We'll verify your benefits for free — before you ever start.
Blue Shield
Don't see your plan? We work with many more providers — just ask. Call (732) 691-1299 for a free benefits check.
Parent & Family Reviews
Real words from the families we serve.
"Our son has been with Innovative ABA for a year now, and they have made everything so seamless. Despite our constantly shifting schedule, they always prioritize his needs. Mara, the RBT supervisor, is absolutely wonderful—incredibly patient, caring, and amazing with the kids. She keeps us constantly updated and even sends photos during her surprise visits. Our first RBT, Sheyla, was so sweet that our son instantly fell in love with her and got excited for daycare again. Our current RBT, Magela, is incredibly experienced and the transition was flawless. Innovative ABA has been an absolute godsend."
"After searching for months to find the right ABA provider for my son, I am incredibly grateful to have found Innovative ABA. The entire team is warm, welcoming, professional, and easy to work with. My son has built a strong bond with his RBT, and the ongoing support and communication from leadership have been fantastic."
"I want to express my deepest gratitude to the team at Innovative ABA for the incredible support, care, and dedication they provide daily."
"When we needed a new M-F provider for my autistic son, we came to Innovative ABA via a referral, and I am so glad we did. The staff is highly professional, and my son connected with his therapist right from the initial consultation. Since starting, he has made incredible progress and is even interacting with other children at aftercare."
"Innovative ABA is an incredible team of professionals. They are multilingual (fluent in English, Portuguese, and Spanish) and always eager to help. Their facility is spacious, pleasant, and very conveniently located. My son and I are completely satisfied with their services."
"We are profoundly grateful for Innovative ABA. Our daughter has received therapy for several years, and this is by far the best company we have ever partnered with. The therapists are highly skilled and bring immense expertise to their work."
"I am so thankful for Innovative ABA; they have truly become a part of our family. Thanks to their team, my son is making great strides in his behavior, motor skills, speech, and social interactions."
"Innovative ABA is a fantastic agency where patient care and integrity are top priorities. They treat every family with genuine compassion and honesty. I definitely recommend them to any family seeking top-tier services."
"The therapists and staff at Innovative ABA are amazing to work with. They are attentive, professional, and genuinely care about my children, consistently going above and beyond to provide excellent service."
Based in Cherry Hill, serving South Jersey & Philadelphia
Our center is at 1939 NJ-70 in Cherry Hill, open 24 hours, 7 days a week Our in-home and community team serves families across South Jersey, Ocean County and the Philadelphia area. Not sure we reach your town? Call and we’ll tell you honestly.
Check availability — (732) 691-1299Answers for parents
What age is best for ABA therapy?+
ABA can help at any age, but earlier is better. Many children begin between ages 2 and 6, when early intervention has the greatest impact on communication and development.
How much does an ABA session cost?+
Cost varies by hours and plan. Most families use insurance, which often covers ABA for an autism diagnosis. We'll help you understand your coverage during your free consultation.
Do you accept insurance for ABA therapy?+
Yes — we accept most major insurance providers, including Aetna, Blue Cross Blue Shield, Cigna, Tricare, and UnitedHealthcare. ABA is often covered for an autism diagnosis in both New Jersey and Pennsylvania, and our team will verify your specific benefits for free before you start.
What is the 80/20 rule in ABA therapy?+
It's the idea that a focused set of skills drives the majority of meaningful progress. We prioritize the highest-impact goals first so your child sees real-world gains faster.
Ready to help your child thrive?
Schedule a free, no-pressure consultation today. We'll answer your questions and help you take the next step toward ABA therapy that fits your family.
Innovative ABA – Cherry Hill, NJ
Innovative ABA
1939 NJ-70
Cherry Hill Township, NJ 08003
(732) 691-1299
Open 24 hours, 7 days a week
On Route 70 on the east side of Cherry Hill, near the Marlton line. Center-based care happens here; our in-home and community team travels across South Jersey and the Philadelphia area.