Privacy Policy

Effective Date: January 1, 2025  |  Last Updated: July 1, 2026

1. Introduction

Innovative ABA LLC ("Innovative ABA," "we," "us," or "our") is committed to protecting the privacy of individuals who visit our website at innovative-aba.com ("Website") and who use our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.

This policy applies to information collected through our Website. It does not apply to protected health information (PHI) collected in the course of providing behavioral health services, which is governed by our HIPAA Notice of Privacy Practices.

By using our Website, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

a. Information You Provide Voluntarily

When you submit a consultation request, contact form, or otherwise communicate with us, we may collect:

• Name, email address, and phone number
• Child's name, age, and diagnosis (if provided voluntarily)
• Insurance information (insurer name, member ID — for verification purposes only)
• General geographic location (city, county, state)
• Any other information you choose to provide in your message

b. Automatically Collected Information

When you visit our Website, certain information is collected automatically, including:

• IP address and approximate geographic location
• Browser type and version
• Pages visited, time on page, and referral source
• Device type and operating system
• Cookies and similar tracking technologies (see Section 5)

3. How We Use Your Information

We use the information we collect to:

• Respond to your consultation requests and inquiries
• Verify insurance eligibility and benefits
• Schedule appointments and coordinate care
• Improve our Website and services
• Send relevant information you have requested
• Comply with legal and regulatory obligations
• Analyze Website traffic and performance (via Google Analytics / GTM)

We do not sell your personal information to third parties. We do not use personal information collected through this Website for behavioral advertising without your consent.

4. Disclosure of Your Information

We may share your information in the following limited circumstances:

• Service Providers: Third-party vendors who assist us in operating our Website or conducting our business (e.g., CRM platforms, form providers, insurance verification services), subject to confidentiality agreements.
• Legal Requirements: If required by law, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or sale of all or substantially all of our assets, subject to confidentiality obligations.
• With Your Consent: In any other circumstance where you have given explicit consent.

5. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to enhance your experience and gather analytics. We use:

• Google Analytics / Google Tag Manager (GTM-PTG49W6Q): To analyze Website traffic and usage. Google may use this data in accordance with Google's Privacy Policy.
• Session Cookies: Temporary cookies that expire when you close your browser.
• Functional Cookies: To remember preferences and improve user experience.

You may disable cookies through your browser settings. Note that some Website features may not function properly if cookies are disabled.

6. Children's Privacy

Our Website is not directed to children under the age of 13. We do not knowingly collect personal information directly from children under 13. Information about children with autism is collected from parents and legal guardians only. If you believe we have inadvertently received personal information from a child under 13, please contact us immediately.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information we collect. However, no method of Internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

All contact form submissions are transmitted over SSL/TLS encrypted connections. Our Website uses HTTPS.

8. Your Rights

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of marketing communications at any time

To exercise these rights, contact us at info@innovative-aba.com or (732) 691-1299.

9. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will post the updated policy on this page with a revised "Last Updated" date. Your continued use of the Website after changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: